Create promotional videos that sell. Make compelling videos and ads from your photos and video clips with Animoto's simple drag-and-drop video maker.
Your customers love video! So get ahead of your competitors by making a promo video. Differentiate your business and captivate viewers with impressive animated text, colorful graphics, and strong calls to action. It’s simple to elevate your brand and impress your audience with Animoto’s easy-to-use promo video maker. No experience necessary.
Celebrate the season with a well-executed holiday promotional video. Show viewers why your products will make great holiday gifts for their family and friends.
Give viewers a taste of your product in 15 seconds or less. A bite-size product intro provides your audience with enough detail to pique their interest and encourages them to click through.
Drive RSVPs to your next event. Use a quick event promo to generate awareness and get people excited to attend. Send viewers from a video ad to a sign-up page in seconds.
There are a number of ways to connect with your audience, but video ads might be the most effective when it comes to finding new leads. Post a video that introduces your brand and get customers into your funnel fast.
Engage your email list with informational explainer videos or company announcements. Include info about new products or provide helpful tricks and tips to add value for your audience.
Create videos for your website that introduce new visitors to your brand. Incorporate photos or video clips of your team or direct people to where they can find what they need on your site.
Edit your promo videos with a time limit in mind. Make sure each promo isn't too long for your intended audience and platform. For example, a video ad on Instagram should usually be much shorter than a normal YouTube video.
Make your video the appropriate size for its platform. Facebook and Instagram videos perform better in a square format, Stories look best when they're vertical, and YouTube videos are designed for a horizontal view.
Every promo video should have a unique call to action. In other words, tell viewers what you'd like them to do after watching your video, whether it's subscribing to your email list, downloading your free guide, or simply liking your Facebook page.
What is the purpose of your promo video? A sales promo will be far different from a brand introduction. Figure out what you want to accomplish before you start, so you can select the right storyboard template from the very beginning.
Have an outline written down with a few images or video clips you'd like to include in your video. Then jot down the text for your video as well. This will help you stay on track and speed up your editing process.
It's a good idea to review your whole promo video before you publish, which you can easily do right in Animoto. A quick preview lets you make sure you don't see any errors, and you like the way the finished video looks.
SUCCESS STORY
New York City bakery Cupcake Market wanted to increase their visibility on Facebook and Instagram, and thought video might be the way to go. They quickly created a dynamic promo video in Animoto, showing how they made one of their most popular items—customized cookies decorated to look like real people’s faces.
Their video promo caught on and got the attention of several major news outlets. The publicity helped Cupcake Market get 3x their typical number of website inquiries and a 175% increase in their average order value, growing awareness of the bakery far beyond what they’d imagined possible.
Select a storyboard template or start from scratch
Upload your photos and video clips or select from our Getty Images stock library
Personalize by changing colors, music, and text, and adding your logo
Produce and share your promo video
Social channels are prioritizing video content over all others, and for good reason. Promo videos not only boost conversions and sales by as much as 80%, they can build trust, drive engagement, increase brand recall, and are more likely to be shared than static images. Ready to start building your video marketing strategy? Try out Animoto's Product Promotion templates.
Instagram is investing more in video and so should you! To make promo videos for Instagram stories, reels, and more, upload images from your catalog to Animoto and drag and drop them into our Product Promotion templates. This blog has tips, tricks, and inspiration to help you start creating Instagram promo videos with Animoto.
Promotional or promo videos are made to support a marketing initiative, sale, or event and drive engagement. Promo videos are one of the most important tools in a marketer's toolkit. Check out Animoto's promo video maker and templates to get started in a matter of minutes!
Create and share videos for free. Upgrade anytime for more customization.
As you get started making videos, we're here to help along the way! Join other businesses just like yours in the Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos. You can also reach our dedicated Customer team directly at help@animoto.com.
VISIT OUR HELP CENTER
© 2022 Animoto Inc. All Rights Reserved.