DO-IT-YOURSELF

Non-profit video storytelling, made easy

Receive more donations for your non-profit organization with simple, beautifully produced, marketing videos.

Fundraising marketing for all

Create non-profit fundraising videos that help people open their hearts to your cause. In minutes you can produce content for social media marketing, email blasts, or presentations that’ll help share what your non-profit or charity does and how it’s helping make the world a better place. Video fosters emotion and connection, giving you the tools you need to create fundraising that works. That’s why Animoto aims to make video creation accessible for everyone. Click here to apply for a special rate on our annual plans for non-profits.

Step-by-step guide to making non-profit videos

STEP 1

Select a template and upload your product photos

Use one of Animoto’s professional templates, which have been proven to increase conversions. Begin uploading your photos or video clips of your products and get your project rolling.

STEP 2

Personalize your product video

Customize your video with colors, fonts, and music. With Animoto it's easy to tailor your product videos to make them unique to your brand.

STEP 3

Share your video with potential customers

Once the video of your product is completed, Animoto makes it easy to share across social channels. Post it to your brands newsfeed or turn it into a video ad to reach new audiences. You could also download your video and add it to your online e-commerce store.

MAKE A VIDEO

Generate shared experiences

1. CONNECT WITH YOUR AUDIENCE

A video slideshow can be a great way to connect with viewers and encourage donations. Be sure to tie in images that help your audience relate to your cause.

2. USE TEXT TO MOTIVATE

Short, but powerful, lines of text can compel your audience to take action. Be sure to add a sense of urgency and time sensitivity to your calls to action.

3. SELECT MUSIC THAT MOVES YOUR AUDIENCE

Music can underscore the emotion you want your video to create. Animoto lets you choose from a number of music tracks, and also makes recommendations for you depending on style.

SUCCESS STORY

Tripling reach on social through square video


Famous sociologist Jane Goodall mastered the art of video creation to help her create content that furthered her conservation efforts. In testing, she found that square videos gave her higher conversions and better overall engagement than landscape videos. These videos are especially easy to consume for mobile users who make up 60% of all internet users.

CREATE IN MINUTES

Get started easily with video templates

FUNDRAISING EXPLAINER

Introduce your cause in a way that compels viewers to act or donate.

SOCIAL FUNDRAISING AD

Create social media ads that resonate with viewers and stimulate action while raising awareness.

WEEKLY FEATURE

Shine the spotlight on a different story each week to keep viewers returning for more content.

WHY ANIMOTO?

Everything you need to get started

DRAG. DROP. IMPRESS.

Easily drag and drop your own photos and video clips into professional templates, designed to help you stand out on social media and beyond.

MATCH YOUR BRAND

Save your logo, colors, and brand font in Animoto once, and bring every video on-brand with just one click.

LOOK LIKE AN EXPERT

Choose from a variety of professionally-designed video styles and templates to create videos that stack up to the big brands you see on social.

Tips for creating a graduation video

COLLECT VIDEO CONGRATULATIONS

Ask family and friends to record short messages to your grad on a mobile device. Then have them text or email the video clips to you. Suggest participants keep their messages under a minute so the videos are easier to send and to upload into your video.

BRING SCHOOL COLORS INTO YOUR VIDEO

Show school spirit by adding school colors to the backgrounds or text of your video. Animoto lets you customize colors, fonts, and text styles, so you can pick out colors that match your graduation decorations.

ADD MUSIC THAT MATCHES YOUR TONE

The right song can help create the mood you want for your video. If you’re making a video from parents to their child, try for a sweet instrumental track. Or if you’re creating a video to celebrate, look for a high-energy song that’ll fit the mood. Test out Animoto’s music filters to find licensed music you’ll love or upload your own music track to your video.

3 easy graduation video ideas

CREATE A GRADUATION SLIDESHOW VIDEO

Make a beautiful slideshow you can share with friends and family at a graduation party. Focus on your grad’s personality with photos and video clips of their hobbies and accomplishments. Then add text to help tell your grad’s story and say how proud you are of them. If you’ve got a lot of photos, consider using a photo collage or burst to keep the video’s runtime down, while still including all the images you want.

WISH GRADUATING SENIORS GOOD LUCK

If you work at a high school or university, wish your graduating seniors good luck with a video you can share on social or present at the graduation ceremony itself. Include photos of big senior events, like the prom or homecoming, to remind the graduating class of all the memorable moments they experienced at your school.

USE SCHOOL PICTURES TO TELL A STORY

Grab school photos from pre-K up through high school or college graduation to show how much your grad has grown. Check your social media accounts for recent photos, scan in older photos, or even take new pictures of them on your smartphone.

How to screen your graduation slideshow video

WATCH YOUR VIDEO AT A GRADUATION PARTY

Even if you’re celebrating online this year, you can still share your video with your grad’s guests. . Zoom and Google Hangouts both let you share your screen. When you’ve shared your screen, you can play your Animoto video for everyone in attendance. If you want to present your graduation slideshow at an in-person celebration, there are several methods you can try. Plug your laptop into a TV using an HDMI cord, burn your video onto a DVD, upload it to a USB drive, or use Chromecast or Airplay to send your video right from your phone or computer.

SHARE IT ON SOCIAL

Let the grads in your life know you care with a heartfelt or fun-loving video that you can share with them on social media. Post a quick video to your college, university, or high school social media accounts to share the excitement of graduation day and congratulate the graduating class. Create a Facebook and Instagram-friendly square video to make sure it stands out more in newsfeeds. Creating a video for just one special grad? Share it on social to help friends and family feel a part of the graduation, even if they’re far away.

SEND IT AS AN EMAIL

Reach your graduate wherever they are. Send your video right to them by emailing a link to your video. Then, your recipient will be able to watch their video gift again and again whenever they want.

Make your own product video in minutes

Create and share videos for free. Upgrade anytime for more customization.



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TESTIMONIALS

What customers are saying

"Running our Animoto video on Facebook and Instagram, not only increased awareness of the Nest brand but we also made 4x our usual online sales."

Matt Cavallaro

Founder, Nest Homeware

We want to help you wow your clients

As you get started making videos for your business, we're here to help along the way! Get started with Animoto and join others just like you in Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos. You can also reach our dedicated Customer team directly at help@animoto.com.

VISIT OUR HELP CENTER